GREENSBORO, NC (August 1st, 2017) - This year marks the 70th Anniversary of Wrangler as not only a brand, but as a denim empire, legacy, and ever evolving style revolution within the Greensboro area and beyond


Peter Max – a notoriously 70s fashion designer – has completely remade a unique line of Wrangler to simulate this era, as well as embody the journey of Wrangler over time since it was first born.

As Greensboro Fashion Week’s premier Title Sponsor, Wrangler holds a key role in every aspect of the event. With the world headquarters based in Greensboro, Wrangler has left an unparalleled mark on the small town roots of the Triad.


Wrangler has, and will continue to have, a natural power to be an agent of revival for the fashion and style progression that GSO simultaneously aims to reinvent within North Carolina.

This year, we are kicking it up a notch with the both the Jeansboro Event at LeBauer Park on September 20th, and the Wrangler Day Showcasing on September 21st. Denim attire is recommended. The highlights will feature Peter Max’s creations coupled with an air of color, authenticity, and time travel spirit back to where it all began for the brand.